Samsung, the South Korean electronics giant, has embarked on a significant expansion of its manufacturing operations in India by starting laptop production at its Greater Noida facility. This development marks a new chapter in the company’s long-standing presence in the country, aligning with the Indian government’s Make in India initiative to boost domestic production and reduce import dependency.
Expanding the Manufacturing Portfolio
Samsung’s Greater Noida plant, operational since 1996, has been a cornerstone of its Indian operations, producing feature phones, smartphones, wearables, and tablets. The addition of laptops to this portfolio diversifies Samsung’s production capabilities and strengthens its position in India’s fast-growing electronics market. According to industry sources, the company has already rolled out its first batch of locally manufactured laptops, with plans to scale up production in the coming years. This move is expected to enhance Samsung’s competitiveness in the laptop segment, where it has yet to establish a dominant presence compared to brands like HP, Dell, and Lenovo.
Aligning with Make in India
The decision to manufacture laptops in India is a strategic step that supports the government’s vision of transforming India into a global electronics manufacturing hub. The Make in India initiative encourages companies to produce locally, fostering job creation and reducing reliance on imported goods. Samsung’s expansion is a testament to India’s growing appeal as a manufacturing destination, driven by a skilled workforce and supportive government policies. Union Electronics and IT Minister Ashwini Vaishnaw, following a meeting with Samsung executives, highlighted the company’s commitment to producing advanced technology devices in India, emphasizing the role of local talent and innovation.
Impact on the Indian Market
Samsung’s entry into laptop manufacturing is poised to have a significant impact on the Indian market. By producing laptops locally, the company can potentially offer more competitive pricing, making its products more accessible to Indian consumers. This move also strengthens supply chains and reduces import costs, contributing to economic growth. While Samsung holds a strong position in India’s smartphone and tablet markets—ranking second in both value and volume share according to Counterpoint and CyberMedia Research reports—the laptop segment presents a new opportunity for growth. The company’s plans to introduce its Galaxy Book 5 series of AI-powered laptops could further bolster its market presence.
A Legacy of Manufacturing Excellence
Samsung’s Greater Noida facility is one of the company’s largest global manufacturing hubs, serving as the second-largest exporter of handsets from India after Apple. The plant’s expansion into laptop production builds on this legacy, reinforcing Samsung’s role as a key player in India’s electronics ecosystem. Earlier this year, Samsung Electronics President and Head of Mobile eXperience Business, TM Roh, announced preparations for laptop manufacturing, signaling a long-term commitment to diversifying production in India.
Conclusion
Samsung’s decision to manufacture laptops in India marks a significant milestone in its journey to deepen its manufacturing footprint in the country. By leveraging its Greater Noida facility and aligning with the Make in India initiative, Samsung is not only expanding its product portfolio but also contributing to India’s vision of becoming a global leader in electronics manufacturing. As the company scales up production and introduces new models, the Indian laptop market is set to witness increased competition and innovation.